Biggies Burger that pioneered in posing stiff competition to American QSRs in the market, takes the QSR game to next level with embracing hyperlocal approach
Biggies Burger, India’s largest homegrown burger chain, is thrilled to announce the launch of its newest store at Sarjapur, Bengaluru. With its 14th store in Bengaluru, Biggies Burger is expanding its presence deep into the city bringing hyperlocal approach to its expansion plans.
Biggies Burger which has established itself as a go to brand among Indian consumers, kick started its rapid expansion plans this year and aims to have 350 stores across India by 2024. Biggies Burger currently has over 130 stores in the country.
Biraja Rout, founder of Biggies Burger is bullish on reaching a 100 crore revenue by end of financial year 2023 considering the fact that Biggies Burger has been an increasingly popular homegrown QSR brand for franchising. As a part of its franchising programme, Biggies Burger has come up with ‘Biggies Entrepreneur Programme’ which enables aspiring foodpreneurs to build a sustainable QSR business as its franchisees.
The newly launched store, located at Natura Walk, Sarjapur features the signature Biggies Burger menu, which includes a variety of lip smacking burgers, sides, and drinks.
“We are excited to open a new store in Bengaluru. We have been building a loyal customer base across the country and we are confident that we will reach our 350 store mark by 2024," said Biraja Rout, the founder of Biggies Burger. “Our menu is diligently planned to suit the tastes of the local people, and we are confident that the new store will be a hit among the local community."
With the opening of its new store in Sarjapur, Biggies Burger is continuing its mission to bring authentic grilled burgers to customers across India. “We want to create an international brand from India. We never had Indian QSR brands which have gone global. We want to create an ecosystem wherein we can create an Indian brand for the world. With an Indian brand going global, the global consumers can taste and take the expertise that we have in understanding the pallet of the consumers. There is no country as diverse as India, having understood and perfected the taste palette over a decade, at Biggies we take our quality and taste as top priority. Thus we have impeccable SOPs in place which are driven by IoT enabled kitchens to ensure there is consistency in taste and consistency across all the stores." said Biraja Rout.
About Biggies Burger
Biggies Burger was launched in the year 2011 in Bengaluru introducing Indian consumers to grilled burgers. Biggies Burger has retained its place on top since its inception by frequently adopting disruptive concepts in its business. Starting from being India’s first homegrown chain to compete with American counterparts and introducing Indians to authentic grilled burgers for the first time in India, Biggies Burger is known for its continuous innovation. The chain later came up with the idea of localised menus soon after it started expanding across India which became a popular model in QSR franchising enabling QSR business enthusiasts in not only tier I cities but also those that wanted to enter tier II and III cities. Biggies Burger raised seed round funding recently for its expansion across tier II and III cities.
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